Lifecycle & CRM Specialist
New
Fully remote work setup within EuropeFull-TimeSenior
Salary38,000 - 52,000 EUR per year
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Job Details
- Languages
- Fluent in English
- Required Skills
- CRMHubSpot
Requirements
- Proven experience owning CRM or lifecycle marketing programs in B2B SaaS, fintech, or PLG.
- Hands-on expertise with HubSpot workflows, lifecycle stages, and reporting.
- Experience scaling multi-channel lifecycle programs (email, WhatsApp, in-app messaging, or SMS).
- Strong analytical skills with experience in behavioral segmentation.
- Ability to interpret and act on product and customer data from tools like Amplitude.
- Familiarity with CRM/automation tools like Intercom, Braze, Customer.io, Zapier, Make.
- Fluent in English.
Responsibilities
- Own the end-to-end lifecycle strategy across pre-signup, onboarding, activation, retention, and cross-sell.
- Design and implement CRM workflows and segmentation logic using HubSpot.
- Build and optimize behavioral segmentation and lifecycle triggers leveraging data from Amplitude and Segment.
- Develop automated messaging and engagement flows using tools such as Intercom, Braze, or Customer.io.
- Build automation workflows and integrations using Make and Zapier.
- Identify lifecycle gaps and design experiments to improve conversion and activation.
- Collaborate with Growth, Product, RevOps, and Performance Marketing.
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