Regional Marketing Specialist
New
P
Poka EUB2B SaaS Manufacturing
Remote - UK, Ireland, or GermanyFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English, German, French
- Experience
- 2 - 5 years
- Required Skills
- Digital MarketingCRM
Requirements
- 2 - 5 years of experience in campaign execution, ideally within a B2B SaaS or technology environment.
- Strong hands-on experience running multi-channel digital campaigns with measurable impact on funnel and pipeline performance.
- Experience in planning and coordinating events, both digital and in-person.
- Familiarity with Account-Based Marketing approaches and tools (e.g., 6sense, Demandbase, RollWorks).
- Experience managing multi-language campaigns (English required; German and/or French is required).
- Confident building and optimizing email journeys, landing pages, and paid social/search campaigns.
- Data-driven mindset.
- Experience working closely with sales teams and aligning marketing activity to pipeline priorities.
- Organized, collaborative, and comfortable owning campaigns.
Responsibilities
- Plan, execute, and optimize coordinated multi-channel campaigns across email, paid social, search, webinars, events, and nurture workflows.
- Build targeted campaigns for specific ICP segments across multiple regions (UK&I, DACH, France, and more).
- Drive measurable impact on pipeline metrics such as MQLs, SQLs, CPL, and Contributed Pipeline.
- Support Account-Based Marketing by creating tailored programs for priority accounts.
- Manage campaigns in multi-language environments, ensuring regional alignment and message consistency.
- Partner with local sales teams to align marketing activity to EMEA sales strategy.
- Support planning and execution of field events and regional activations.
- Analyze campaign results, identify optimization opportunities, and report on performance.
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