Paid Media Specialist
New
WorldwideContract
Salary65,000 - 85,000 USD per year
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Job Details
- Languages
- English
- Required Skills
- Digital MarketingA/B testing
Requirements
- Hands-on experience with Meta Ads and/or Google Ads
- Understanding of campaign structure, conversion tracking, retargeting, and A/B testing
- Ability to read campaign data and make practical optimization decisions
- Good written English for reports and internal communication
- Reliable, detail-oriented, and comfortable working remotely
Responsibilities
- Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads
- Support product and brand campaign research for European markets
- Research audiences, competitors, and campaign angles across retail categories
- Monitor campaign performance and identify opportunities for improvement
- Test creatives, ad copy, landing pages, and targeting strategies
- Prepare clear performance reports with actionable recommendations
- Work with the internal team to improve campaign structure, budget allocation, and conversion performance
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