Marketing Specialist
New
Bogotá / Lima / Asunción / Uruguay / Sucre / Caracas / Mexico / Quito / Panama / Costa Rica / puerto rico / Managua / San Salvador / TegucigalpaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Spanish, English
- Experience
- 3+ years
- Required Skills
- Project ManagementCRMA/B testing
Requirements
- 3+ years of experience in marketing, preferably marketing communications or CRM.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Excellent project management and cross-functional collaboration skills.
- B2C experience.
- Knowledge of Braze and experience with apps.
- Fully bilingual in English / Spanish both written and oral.
Responsibilities
- Develop and execute multi-channel CRM campaigns across the customer lifecycle (acquisition, onboarding, engagement, retention, and win-back).
- Manage CRM campaigns and calendar for the money transfer business.
- Segment audiences based on behavioral, demographic, and transactional data to drive personalization and relevance.
- Work closely with the CRM team to plan and launch A/B testing campaigns to improve overall conversions.
- Collaborate with the design team to create all visual assets for emails, in apps and other CRM activities.
- Analyze campaign performance to improve messaging, types of campaigns, and promotions.
- Work closely with product teams and align CRM campaigns with business goals.
- Manage the community event calendar for BOSS Money and prepare materials.
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