- Develop and manage a LinkedIn and Instagram content calendar aligned with brand messaging and lead generation goals.
- Turn completed projects, services, and business capabilities into social posts, case studies, website content, and visual assets.
- Manage and optimize the Google Business Profile and conduct SEO and keyword research.
- Coordinate updates to website content, landing pages, and project pages.
- Research and qualify B2B prospects, including contractors, developers, property managers, architects, and other decision-makers.
- Research and track public and private bid opportunities, project announcements, and potential business opportunities.
- Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing.
- Create and edit digital assets using Canva and basic photo/video editing platforms.
- Monitor marketing performance and maintain accurate lead and opportunity information in CRM and tracking systems.
- Prepare performance reports, recommend improvements, and conduct competitor and market research.