Marketing Specialist
New
F
Freelance Latin AmericaMarketing
Venezuela, Bolivarian Republic of. Colombia. Mexico. Panama. Costa Rica. ArgentinaPart-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Data AnalysisSEOMarket ResearchDigital MarketingCRM
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3–5 years of experience in a marketing role, with experience managing comprehensive marketing campaigns.
- Strong analytical skills and experience using marketing metrics and data analysis tools.
- Proficiency in digital marketing channels, SEO, and social media strategy.
- Experience with CRM contact organization, tagging, and campaign list management.
- Excellent written and verbal communication skills.
- Strong collaboration skills and the ability to work across departments.
- Creative mindset with the ability to identify original branding and campaign opportunities.
- Ability to ask thoughtful questions, take initiative, and work autonomously when needed.
Responsibilities
- Conduct market research to identify consumer needs, habits, trends, and new branding opportunities.
- Develop and implement marketing campaigns across digital and traditional channels.
- Prepare email marketing plans for targeted audience groups.
- Plan and support LinkedIn campaigns aimed at specific B2B audiences, including prefabrication manufacturers.
- Import, organize, and tag contacts and lists in the CRM.
- Collaborate with sales to strengthen marketing strategies and campaign execution.
- Analyze marketing data to measure campaign performance and improve future strategies.
- Manage marketing budgets and support the production of marketing materials.
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