Marketing Operations Specialist
New
W
WIZELINEMarketing Technology
Mexico (CDMX or GDL hybrid / other remote)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5–7 years
- Required Skills
- SQL
Requirements
- 5–7 years of hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), HubSpot, or similar.
- Expert-level experience with SFMC Journey Builder, Automation Studio, and Business Unit configuration.
- Strong proficiency in AMPscript and SQL.
- Experience building and managing complex multi-step automations in SFMC Automation Studio.
- Strong understanding of relational databases and Data Extensions.
- Hands-on experience supporting API integrations and automated data synchronization.
- Strong understanding of marketing data architecture and platform interoperability.
- Technical knowledge of IP warming, Sender Authentication Package (SAP), and DNS records.
- Proven ability to troubleshoot and debug complex automation failures.
- Experience improving workflows through automation and scalable technical solutions.
Responsibilities
- Design, build, code, and deploy complex multi-step marketing journeys and automated workflows using platforms such as Salesforce Marketing Cloud (SFMC) and other marketing automation tools.
- Develop, troubleshoot, and optimize automation workflows, resolving failures in live campaigns and high-volume marketing operations.
- Create and maintain advanced personalization logic using AMPscript, SSJS, and conditional content.
- Design and optimize complex SQL queries, segmentation logic, and data extensions.
- Support API integrations and automated data synchronization across marketing platforms.
- Migrate and transform legacy workflows into scalable and maintainable automation solutions.
- Monitor email deliverability performance, IP health, and compliance with regulations.
- Identify technical debt and automate recurring manual processes.
- Partner with stakeholders to evaluate technical feasibility and estimate automation requirements.
- Provide technical mentorship and operational guidance to Junior Analysts.
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