- Design, build, code, and deploy complex multi-step marketing journeys and automated workflows using platforms such as Salesforce Marketing Cloud (SFMC) and other marketing automation tools.
- Develop, troubleshoot, and optimize automation workflows, resolving failures in live campaigns and high-volume marketing operations.
- Create and maintain advanced personalization logic using AMPscript, SSJS, and conditional content.
- Design and optimize complex SQL queries, segmentation logic, and data extensions.
- Support API integrations and automated data synchronization across marketing platforms.
- Migrate and transform legacy workflows into scalable and maintainable automation solutions.
- Monitor email deliverability performance, IP health, and compliance with regulations.
- Identify technical debt and automate recurring manual processes.
- Partner with stakeholders to evaluate technical feasibility and estimate automation requirements.
- Provide technical mentorship and operational guidance to Junior Analysts.
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