Inbound Marketer
New
P
PavagoMarketing
Hiring in: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines, U.S. business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Google AnalyticsSEOLead GenerationSEMrushAhrefs
Requirements
- Proven experience in inbound marketing, content marketing, SEO content writing, and organic lead generation.
- Strong understanding of SEO, search intent, inbound funnels, and content distribution.
- Ability to create high-value, conversion-focused, SEO-optimized content.
- Experience with Google Search Console (GSC), Google Analytics 4 (GA4), SEMrush, Ahrefs, or similar tools.
- Excellent written English communication and storytelling skills.
- Portfolio showcasing inbound campaigns, SEO content, and lead generation work.
- Understanding of how AI is changing search, SEO, and content discovery.
- Comfortable working U.S. business hours.
Responsibilities
- Create high-quality, value-driven SEO content including blog posts, website pages, and landing pages.
- Execute inbound marketing strategies across SEO, content, social media distribution, and lead generation funnels.
- Plan and build lead magnets such as guides, checklists, playbooks, and gated content.
- Research target audiences, competitors, keyword opportunities, and industry trends.
- Develop content campaigns focused on traffic, engagement, and pipeline generation.
- Monitor and optimize performance using Google Search Console, Google Analytics 4, SEMrush, and Ahrefs.
- Collaborate with design and marketing teams to improve conversion rates.
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