Regional Marketing Manager
New
J
JustMarketsFintech Crypto Trading
Latin America (role mission states 'Region Marketing Manager for Colombia')Full-TimeManager
Salary not disclosed
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Job Details
- Languages
- Native Spanish, fluent Business English
- Experience
- 4+ years of marketing experience, with at least 2 years in a leadership role
- Required Skills
- Google AnalyticsTableauSEOBudget management
Requirements
- 4+ years of marketing experience.
- 2+ years in a leadership role overseeing 3+ specialists.
- Experience in fintech, crypto, retail trading, or similar industry.
- Expertise in organic/partnership-driven acquisition in Colombia and LATAM.
- Proven experience managing and optimizing regional marketing budgets.
- Strong background in KOL/Influencer sourcing and negotiations.
- Hands-on experience with GA4, Tableau, or PowerBI.
- Proficiency with mobile attribution platforms like AppsFlyer or Adjust.
- Experience with project management tools such as Jira, Asana, or Confluence.
- Native Spanish and fluent Business English.
Responsibilities
- Directly manage, mentor, and synchronize a local team of 4 specialists.
- Develop and execute quarterly marketing plans tailored to the Colombian market.
- Manage and optimize a regional marketing budget of $50k-$100k+ monthly.
- Monitor campaign performance, cohort quality, and LTV using analytics platforms.
- Serve as the primary liaison between the local team and Global HQ.
- Monitor competitive landscape, payment methods, and cultural shifts in Colombia.
- Ensure all local initiatives meet financial regulatory and compliance standards.
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