Analista de Marketing Pleno (Conteudista Inbound)
New
Remote or hybrid work model available across Brazil.Full-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEOHubSpot
Requirements
- Proven experience in inbound content strategy, including funnel-based content planning (top, middle, and bottom of funnel).
- Strong knowledge of SEO (on-page optimization and keyword research) and conversion-focused copywriting.
- Experience creating landing pages, lead nurturing flows, and content for marketing automation tools.
- Familiarity with platforms such as HubSpot, RD Station, or similar tools.
- Experience analyzing marketing metrics using tools such as Google Analytics.
- Understanding of customer journey mapping, conversion rate optimization (CRO), and UX writing principles.
- Ability to work with content distribution channels such as email, social media, and paid media.
- Strong analytical thinking, organization, prioritization, and communication skills.
- Proactive mindset with ability to collaborate across multiple teams.
Responsibilities
- Plan and execute inbound content strategies aligned with demand generation, brand awareness, and conversion objectives.
- Produce and optimize multi-format content (articles, landing pages, e-books, case studies, emails, scripts, and social posts) focused on SEO, conversion, and customer journey stages.
- Use data and performance insights (traffic, engagement, conversion, MQLs) to guide editorial decisions and content improvements.
- Monitor content performance metrics and continuously identify optimization opportunities across the funnel.
- Support internal stakeholders (marketing, product, sales) with consistent messaging and content best practices.
- Identify and close content gaps throughout the funnel to improve conversion and engagement rates.
- Contribute to inbound strategy evolution, integrating content with campaigns, paid media, events, and sales initiatives.
- Coordinate with freelancers and vendors to ensure content quality, deadlines, and brand alignment.
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