Analista de Marketing (Campanhas EMM, Nurturing e CRM)

BrazilFull-TimeMiddle

Salary2,894.3 BRL per month

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Job Details

Previous experience in Inbound Marketing, CRM, or marketing automation tools (e.g., RD Station, HubSpot, or similar).
Strong understanding of marketing funnels, lead nurturing, and CRM-driven growth strategies.
Experience using generative AI tools (ChatGPT, Gemini, Claude or similar) for content creation and workflow optimization.
Knowledge of copywriting techniques and behavioral triggers applied to digital campaigns.
Ability to analyze campaign data and extract actionable insights from sales funnels.
Proficiency in Excel or Google Sheets for data manipulation and reporting.
Basic knowledge of HTML/CSS for email template adjustments.
Ability to interpret performance metrics and propose data-driven improvements.
Strong written communication skills in Portuguese and reading proficiency in English.
Strong adaptability to new tools, systems, and marketing technologies.

Plan, create, review, and execute multichannel marketing campaigns across email, WhatsApp, and SMS.
Manage seasonal, promotional, and relationship-based campaigns ensuring consistent messaging and performance.
Configure campaign tracking elements such as UTMs, links, and related assets.
Monitor key performance indicators such as open rates, CTR, and CTOR, identifying optimization opportunities.
Design and run A/B tests on subject lines, CTAs, and layouts to continuously improve performance.
Structure, segment, and maintain clean lead and customer databases for effective targeting.
Build and optimize automated nurturing, qualification, and re-engagement workflows aligned with the funnel.
Collaborate with sales teams to improve lead progression from MQL to SQL.
Support inbound marketing strategies focused on lead generation and conversion efficiency.

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