VP, Creator Growth
New
L
LaterInfluencer Marketing
We post our positions in the location(s) where we are open to having the successful candidate be located.Full-TimeVp
Salary200,000 - 275,000 USD per year OTE
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Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- Data Analysis
Requirements
- 8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale.
- Background at a social media platform, creator economy company, or affiliate/influencer marketing business.
- Proven track record of building and leading sales-led or sales-assisted growth programs.
- Experience partnering closely with Sales teams, building GTM playbooks and enablement materials.
- Strong data orientation: ability to set up measurement frameworks and define success metrics.
- Experience managing and growing a team.
- Strong written and verbal communication skills in English.
- Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics.
- Experience with social platform creator programs like TikTok, Instagram, YouTube, or Pinterest.
Responsibilities
- Own the creator SLG strategy end to end, defining the acquisition model, segmentation approach, and channel mix.
- Set the annual and quarterly GTM plan for creator SLG acquisition.
- Define the creator journey from initial outreach through activation.
- Partner with Sales leadership to design creator-facing value propositions and playbooks.
- Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, and paid.
- Lead creator segmentation and targeting in coordination with Data Science and Marketing Ops.
- Develop creator-specific lifecycle programs to accelerate adoption.
- Build, manage, and develop a high-performing creator SLG marketing team.
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