Director, International Marketing
New
B
BetterHelpMental Health
We operate on PST and candidates in any time zone are welcome to apply., PSTFull-TimeDirector
Salary210,000 - 275,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- LeadershipData AnalysisStakeholder managementBudget management
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 10+ years of experience in international marketing, growth marketing, or related fields.
- Experience managing large performance marketing budgets across countries.
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Excellent communication, leadership, and people management skills.
- Ability to influence stakeholders across cultures.
- Ability to travel internationally as needed.
Responsibilities
- Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets.
- Identify and implement new initiatives to deliver growth in new clients and revenue.
- Partner with cross-functional teams including growth marketing, brand, creative, product, and international operations.
- Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing.
- Build the resourcing plan across agencies, in-house teams, local partners, and contractors.
- Partner with country and operations teams to develop and oversee go-to-market strategies for new market launches.
- Analyze global market trends, media consumption, customer behavior, and competitive landscapes.
- Ensure optimal localization of marketing assets and messaging.
- Monitor campaign effectiveness and drive performance improvements.
- Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities.
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