Senior Integrated Marketing Manager (DACH)
New
Flexibility to work anywhere within EuropeFull-TimeSenior
Salary75,000 - 90,000 EUR per year OTE
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Job Details
- Languages
- Native-level German, Full professional fluency in English
- Experience
- Minimum of 7 years of progressive experience in B2B SaaS marketing
- Required Skills
- Analytical SkillsHubSpot
Requirements
- Native-level German fluency with exceptional written and verbal communication skills for all regional marketing activities.
- Full professional fluency in English with the ability to collaborate effectively in international and cross-functional environments.
- Minimum of 7 years of progressive experience in B2B SaaS marketing, including ownership of integrated or regional marketing programs.
- At least 3 years of experience managing agencies, vendors, or external marketing partners with accountability for planning and execution outcomes.
- Strong expertise in integrated marketing, brand communications, content strategy, and multi-channel campaign management.
- Advanced hands-on proficiency with HubSpot, including automation, reporting, workflows, segmentation, and campaign management.
- Proven ability to collaborate closely with sales, revenue operations, and global marketing teams to support business growth initiatives.
- Experience planning and executing events, webinars, or regional field marketing initiatives within the technology or SaaS sector.
- Strong analytical mindset with the ability to measure campaign effectiveness, optimize programs, and prioritize high-impact initiatives.
- Comfortable working independently in a remote-first environment while managing multiple priorities and adapting to evolving business needs.
- Familiarity with AI-driven marketing workflows, experimentation strategies, and content optimization approaches is highly valued.
Responsibilities
- Define, execute, and continuously refine the DACH regional marketing strategy in alignment with global business objectives and revenue targets.
- Lead integrated marketing campaigns across multiple channels, including content marketing, communications, events, webinars, PR initiatives, and paid campaign alignment.
- Own the German-language content strategy, ensuring all messaging is culturally relevant, localized, and aligned with regional buyer expectations beyond direct translation.
- Plan and manage regional events such as webinars, trade shows, networking events, and local activations, including budgeting, promotion, execution, and post-event reporting.
- Collaborate closely with sales and cross-functional global teams to support pipeline generation, market visibility, and strategic regional initiatives.
- Manage relationships with external agencies, vendors, translators, and event partners while ensuring high-quality deliverables and operational consistency.
- Monitor campaign performance, analyze marketing metrics, and provide actionable recommendations to improve engagement, conversion, and ROI.
- Utilize HubSpot and marketing automation tools to manage campaigns, workflows, reporting, audience segmentation, and sales alignment initiatives.
- Drive experimentation and continuous optimization using insights, AI-enhanced workflows, and performance analysis to improve marketing effectiveness.
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