Senior Demand Generation Manager
New
C
Common RoomB2B SaaS
Remote - USFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- CRMData analytics
Requirements
- 6+ years of B2B marketing experience with a strong focus on demand generation
- Proven track record of building and executing campaigns that drive measurable pipeline
- Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.)
- Experience building and executing ABM programs in a SaaS environment
- Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms
- Strong analytical mindset
- Comfortable operating in a fast-moving startup environment
Responsibilities
- Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing
- Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution
- Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps
- Use buyer signals to identify in-market accounts and trigger timely engagement
- Track and report on campaign performance to improve conversion
- Partner with Sales and SDRs to ensure strong program-to-pipeline alignment
- Run experimentation across channels and campaign strategies
- Contribute to marketing infrastructure improvements
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