Senior Manager, Shopper Marketing
New
Source API remote eligibility restrictions: United StatesFull-TimeManager
Salary114,000 - 130,000 USD per year
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Job Details
- Experience
- 8+ years of experience in shopper marketing, retail marketing, customer marketing, or related roles.
- Required Skills
- Project ManagementCross-functional collaborationData analyticsBudget management
Requirements
- 8+ years of experience in shopper marketing, retail marketing, or customer marketing.
- Experience working with large retail partners such as Costco, Target, Walmart, or similar.
- Experience supporting omnichannel marketing programs across physical and digital retail environments.
- Strong understanding of shopper behavior and retail marketing strategy.
- Experience with merchandising, promotional strategy, and retail media.
- Analytical and data driven, with experience using syndicated or retailer data.
- Experience managing budgets and tracking performance.
- Excellent communication and cross functional collaboration skills.
Responsibilities
- Support the development and execution of shopper marketing strategies across retail channels.
- Lead the planning and execution of integrated shopper marketing programs across in store, retailer.com, and retail media channels.
- Partner with Sales to support joint business planning and shopper marketing initiatives with key retail accounts.
- Oversee the development of merchandising tools, displays, fixtures, and educational materials.
- Leverage shopper, retailer, and syndicated data to inform strategy and decision making.
- Manage shopper marketing budgets and track spend and performance across programs and retailers.
- Mentor and support junior team members as the function grows.
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