Director, Media Planning
U
Underscore MarketingPharmaceutical Advertising
Remote-United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Digital MarketingBudget management
Requirements
- 8+ years of media planning experience.
- Deep pharma expertise (HCP + DTC).
- Strong media agency background.
- Proven client-facing leadership experience.
- Fluency in MLR/FDA requirements.
- Expertise across digital channels, data partners, and media research tools.
- Clear, confident communication and influencing skills.
- Bachelor’s degree required, MBA a plus.
Responsibilities
- Own media strategy across launch readiness and lifecycle management.
- Define channel roles, audience approaches, and investment frameworks.
- Lead integrated planning across digital and traditional channels.
- Ensure media plans reflect the full patient and HCP journey.
- Serve as a trusted advisor to senior clients.
- Partner with activation, strategy, client services, and project management teams.
- Oversee external media partners to ensure quality execution.
- Manage and optimize large media budgets.
- Interpret performance data to drive inflight optimization.
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