Director, Performance & Paid Media
New
1
1PasswordCybersecurity SaaS
Remote (United States | Canada)Full-TimeDirector
Salary168,000 USD - 261,000 CAD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Budget managementLLM
Requirements
- 10+ years of experience in B2B performance marketing or demand generation.
- Proven track record of hitting pipeline and revenue contribution targets.
- Demonstrated results using AI in a marketing context with specific examples.
- Proven success scaling paid programs in B2B SaaS.
- Deep expertise in paid social, paid search, programmatic, and content syndication.
- Experience operating within sales-assisted or enterprise GTM motions.
- Experience with AI agent frameworks or LLM-powered marketing workflows.
- Demonstrated leadership in building and retaining high-performing marketing teams.
Responsibilities
- Deliver a clear, multi-year performance marketing strategy aligned with PLG revenue and SLG pipeline targets.
- Drive quarterly and annual plans, including budget forecasting and allocation.
- Deploy AI tools across campaign planning, creative testing, and audience development to improve team output and efficiency.
- Embed AI-enhanced analytics into daily workflows to reduce time-to-insight.
- Deliver pipeline contribution across paid social, search, programmatic, and content syndication channels.
- Build a test-and-learn rigor to transition from gut-driven decisions to evidence-backed investments.
- Manage and mentor a team of high-performing marketing professionals.
- Collaborate with Finance and executive stakeholders on performance reporting and budget management.
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