Product Marketing Manager, Engagement & Enablement
New
O
OneleetCybersecurity Compliance
United States; Secondary Locations: Canada, Netherlands, United KingdomFull-TimeManager
Salary100,000 - 150,000 USD per year
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Job Details
- Experience
- 3-6+ years
- Required Skills
- FigmaMarket ResearchHubSpot
Requirements
- 3-6+ years of experience in product, content, or solutions marketing at a B2B SaaS company.
- Strong portfolio of sales enablement and long-form content.
- Exceptional writing and storytelling ability.
- Experience building sales collateral like battlecards and comparison tables.
- Strong research skills for synthesizing competitive data and customer interviews.
- Ability to work directly with Sales teams and provide custom materials on tight timelines.
- Understanding of B2B SaaS buying cycles and mid-market procurement processes.
- Experience with persona development and messaging frameworks.
- Comfortable working autonomously in an early-stage startup environment.
Responsibilities
- Build and maintain a full library of sales collateral including battlecards, one-pagers, and ROI frameworks.
- Develop custom sales presentations for mid-market prospects and strategic accounts.
- Create mid-funnel content such as case studies and compliance outcome narratives.
- Own the research and white paper content program.
- Monitor the competitive landscape and synthesize win/loss patterns.
- Partner with Product to develop launch messaging and positioning.
- Conduct customer interviews to refine messaging and product roadmap.
- Support Account Executives in closing deals by identifying and addressing common objections.
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