Senior Product Marketing Manager - Data
New
Remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.Full-TimeSenior
Salary128,560 - 188,900 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- RESTful APIsMarket Research
Requirements
- 5+ years experience in product marketing or technical marketing.
- Experience in product marketing in the customer data, data warehouse, or customer experience technology space.
- Proven ability to synthesize complex, technical product features into simple, value-driven stories.
- Strong communication skills for presenting to technical buyers and C-suite executives.
- Ability to understand data architectures, APIs, and CDP workflows.
- Strategic thinker capable of building domain expertise through primary and secondary research.
- Bachelor’s degree or equivalent experience.
Responsibilities
- Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market.
- Build a deep understanding of our customers and user personas through research and direct engagement.
- Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams.
- Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
- Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives.
- Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.
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