Product Marketing Manager – Aesthetics

New
Remote in USFull-TimeManager
Salary not disclosed
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Job Details

Experience
At least 3 years of product marketing experience.
Required Skills
SalesforceMarket ResearchCRMSaaS

Requirements

  • At least 3 years of product marketing experience.
  • Experience working with a SaaS company.
  • Bachelor’s degree in business, marketing, or a related field.
  • Strong written communication skills.
  • Strong presentation skills.
  • Experience partnering closely with Sales and Sales Enablement teams.
  • Proficiency in Salesforce.com or similar CRM tools (preferred).
  • Experience in healthcare technology sector (preferred).
  • Experience supporting healthcare specialty markets such as Aesthetics, Dermatology, or Plastic Surgery (preferred).
  • Product Marketing Alliance Certification (preferred).

Responsibilities

  • Serve as the subject matter expert for the Aesthetics segment, developing deep understanding of buyer personas, practice types, workflows, challenges, and value drivers.
  • Own Aesthetics-specific positioning and messaging, ensuring the commercial narrative used by Sales clearly reflects buyer needs, outcomes, and proof points.
  • Partner with product-focused Product Marketing Managers and Product to ensure Aesthetics segment considerations are accurately represented in product positioning, launches, and enablement.
  • Deliver Product Marketing inputs for assigned launches, ensuring segment readiness through complete, on-time deliverables.
  • Collaborate closely with Sales, Sales Enablement, and L&D to develop and maintain high-quality Aesthetics enablement.
  • Own win/loss insights for the Aesthetics segment and use insights to continuously improve messaging.
  • Monitor market and competitive trends impacting Aesthetics practices.
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