Senior Marketing Intelligence Officer
New
W
webook.comEvent Ticketing
Lahore, Punjab, PakistanFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5–7 years
- Required Skills
- PythonSQLBusiness IntelligenceMicrosoft Power BITableauData scienceR
Requirements
- 5–7 years of experience in marketing analytics, business intelligence, or data science roles.
- Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar.
- Solid understanding of marketing KPIs and their connection to business outcomes.
- Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS).
- Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures.
- Proven track record in applying forecasting and predictive modeling techniques.
- Experience with primary and secondary research.
- Exceptional storytelling and communication skills.
- Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field.
- Fluent in English.
Responsibilities
- Build and manage real-time dashboards tracking core marketing KPIs.
- Develop automated reporting frameworks for leadership and regional teams.
- Forecast user growth, revenue impact, and campaign performance.
- Conduct brand health tracking and primary research initiatives.
- Compile secondary research and market intelligence.
- Collaborate with regional teams for localized optimization strategies.
- Design marketing measurement frameworks tying media investment to business outcomes.
- Partner with CRM and Lifecycle Marketing on funnel conversion and LTV analysis.
- Develop executive reports and board-level summaries.
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