Paid Search Manager

New

Remote (United States), Remote (Canada)Full-TimeManager

Salary not disclosed

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Job Details

4+ years of experience in performance marketing with deep expertise in paid search and Google Ads.
Proven track record managing and scaling high-budget search programs (ideally seven-figure monthly spend) while improving ROAS and lowering CAC.
Advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies, and attribution models.
Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting.
Strong analytical skills with proficiency in Excel/Sheets and experience with BI/reporting tools.
Demonstrated ability to build testing roadmaps, define hypotheses, and measure impact using clean, repeatable frameworks.
Excellent communication skills with the ability to articulate performance insights to stakeholders.

Own and manage all Google Ads and Microsoft Ads programs (Search, Performance Max, Shopping) across Backcountry's multi-brand portfolio.
Lead keyword and query strategy, audience segmentation, bidding strategies, and negative structures to maintain clean, high-performing accounts.
Manage and optimize monthly budgets, identifying opportunities to reallocate spend toward highest-impact channels and campaigns.
Drive continuous testing and optimization to hit or exceed ROAS, CAC, and LTV targets while protecting margin and prioritizing incrementality.
Build and maintain dashboards, pacing models, and reporting that track performance against KPIs, forecast outcomes, and guide budget allocation decisions.
Monitor competitive dynamics and market trends, leveraging third-party tools and auction insights to inform strategy and defend or expand share efficiently.
Stay ahead of platform changes, AI and automation advancements, and industry best practices in Google and Microsoft Ads.

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