Senior Paid Search Manager
New
United StatesFull-TimeSenior
Salary85,000 - 95,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- 3+ years of experience managing multiple client portfolios in paid search.
- Agency experience managing clients with budgets of $50k-$500k monthly.
- Deep knowledge of the SEM industry and paid search models.
- Experience with keyword research and web analytics tools.
- Strong Microsoft Excel skills including pivot tables and VLOOKUPs.
- Excellent analytical, verbal, and written communication skills.
- Experience presenting to senior-level client contacts.
- Understanding of customer lifetime value and profit optimization.
Responsibilities
- Plan, develop, and implement comprehensive paid search strategies.
- Manage SEM campaigns across Google Ads, Microsoft Ads, and Criteo.
- Mentor a pod of Coordinators, Associate Managers, and/or Managers.
- Conduct keyword research, write ad copy, and establish bidding strategies.
- Perform A/B test experiments for campaign optimization.
- Analyze performance data using Google Analytics to meet KPIs like CPA and ROAS.
- Manage budgets and communicate results to clients via regular calls.
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