Associate Director, Performance Creative
D
DarkroomDigital Advertising
Location: New York; Secondary Locations: Texas, FloridaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Adobe Creative SuiteData AnalysisFigma
Requirements
- 4+ years of creative strategy work on performance ad programs with a focus on short-form video and statics.
- Digital portfolio showcasing performance ad work with evidence of impact on metrics like hold rate or CTR.
- Strong hands-on design skills including Figma (Auto Layout, Components) and Adobe Creative Suite (Photoshop, Illustrator).
- Ability to storyboard, edit, and ship ads.
- Deep understanding of performance metrics: thumb-stop rate, 3-second hold, hook retention, CTR, and CPA.
- Active use of AI tools like ChatGPT, Midjourney, Perplexity, Icon, or Runway in the creative workflow.
- Excellent communication and presentation skills for client-facing environments.
- Experience managing designers and editors.
Responsibilities
- Lead high-tempo creative strategy and direction for full-funnel ad programs (Meta, TikTok, YouTube, Amazon, Display).
- Deliver expert advice, concepts, and briefs for short-form video.
- Translate client marketing strategy and performance data into clear, compelling ad concepts.
- Brief designers and editors on assets, including static ads, animations, and mobile-first videos.
- Present creative work to stakeholders and clients with clarity and strategic rationale.
- Monitor performance data to inform creative iterations and improve results.
- Create and polish ads directly using design tools when necessary.
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