Email Marketing Specialist
T
TechnologyAdviceDigital Media
Philippines - Remote, 9pm to 6am PHT (APR-OCT) or 10pm to 7am PHT (NOV-MAR)Full-TimeMiddle
Salary40,000 - 60,000 PHP per month
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Job Details
- Experience
- 1–3 years
- Required Skills
- Data AnalysisTableauA/B testingHubSpot
Requirements
- 1–3 years of experience in email marketing, campaign management, or newsletter operations within a fast-paced environment.
- Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
- Strong understanding of email marketing fundamentals, including segmentation, deliverability, and performance metrics.
- Proven ability to manage multiple campaigns, projects, and deadlines simultaneously.
- Experience working with high-volume email programs and large subscriber lists.
- Proficiency in analyzing campaign performance using tools such as Tableau, BI dashboards, or similar analytics platforms.
- Strong writing and editing skills.
- Working laptop/pc and internet, and a backup connection.
- Collaborative and analytical mindset.
Responsibilities
- Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences.
- Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality.
- Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines.
- Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies.
- Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness.
- Maintain and segment audience lists to enhance targeting, personalization, and overall engagement.
- Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns.
- Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.
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