Head of Data & Customer Insights
New
W
WorkNomadsAI Digital Products
Work fully remotely from any country in the EUFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- PythonSQLTableauData analyticsA/B testingLooker
Requirements
- Strong experience in B2C product marketing and data, analytics, or growth roles
- Experience in digital products or AI-driven apps
- Proven track record of influencing commercial or growth strategy through data
- Deep understanding of user behavior, funnels, and product metrics
- Experience with analytics tools such as SQL, Python, and BI tools like Looker or Tableau
- Ability to translate complex data into simple insights
- Strategic mindset with hands-on execution ability
- Clear understanding of B2C communication strategy
- Ability to execute fast with an eye for detail
Responsibilities
- Lead the development of data-driven commercial strategies across marketing analytics, customer support and customer insights
- Partner with leadership to define product development and growth priorities based on insights and trends
- Identify opportunities to improve conversion funnels and user value
- Create and manage customer support as a structured, data-driven function
- Build a deep understanding of user behavior, needs, and motivations
- Define and manage user segmentation models including personas, cohorts, and behavioral clusters
- Manage the data strategy around emotion (voice and image) and profiling data
- Optimize user journeys across the funnel including onboarding, activation, engagement, and retention
- Design and analyze experiments such as A/B testing and feature impact studies
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