Marketing Operations Manager

New

United StatesFull-TimeManager

Salary117,100 - 160,950 USD per year

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Job Details

5+ years of hands-on experience with marketing automation platforms, including complex or inherited system environments
Strong Salesforce expertise with the ability to trace and troubleshoot data across workflows, integrations, and campaign execution
Experience supporting B2B marketing and business development teams in a revenue-driven environment
Deep understanding of lead routing, scoring models, integrations, and marketing data structures
Practical experience or strong familiarity with AI-driven workflows and their application in marketing operations
Strong analytical mindset with the ability to interpret metrics and validate data integrity
Ability to balance technical execution with strategic thinking in a fast-changing environment

Own and administer the core marketing automation platform, including lifecycle programs, scoring models, database structure, and system integrations
Manage and optimize account-based marketing and lead routing systems, ensuring accurate Salesforce synchronization and efficient funnel progression
Oversee integration architecture across multiple tools, including workflow automation platforms, event tracking systems, and campaign production tools
Evaluate, implement, and onboard new marketing technologies as the stack evolves, including AI-enabled solutions
Partner with marketing analytics and RevOps teams to ensure accurate reporting, data consistency, and meaningful performance insights
Maintain data hygiene, including deduplication, lifecycle management, compliance logic, and system governance
Translate complex system logic into clear documentation and enablement for cross-functional teams
Continuously identify opportunities to improve marketing operations efficiency, scalability, and automation

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