Campaign Operations Specialist
New
L
LastPassSoftware Security
Remote - Canada, EST or CSTFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementData AnalysisHTMLCSSCRM
Requirements
- Experience in marketing operations, automation, growth, or lifecycle marketing.
- Hands-on experience with MarTech tools (Marketo, Pendo, Pathfactory, Goldcast, Wistia).
- Understanding of CRM best practices, principles, and strategies.
- Strong analytical skills with ability to extract actionable insights.
- Excellent project management and prioritization skills.
- Strong communication and collaborative abilities.
- Strong organizational skills and attention to detail.
- Familiarity with HTML/CSS and basic web development concepts (preferred).
Responsibilities
- Set up, manage, and continuously monitor ongoing campaigns in Marketo.
- Build and refine audience segmentation for personalized communications.
- Create and manage email assets and in-product messages.
- Oversee campaign-related data management for accuracy and reporting.
- Report weekly on campaign performance and recommend optimizations.
- Ensure consistent user experience across channels and email touchpoints.
- Coordinate the operational process of webinar setup with cross-functional partners.
- Optimize workflows to support webinar registration and attendance.
- Analyze ad-hoc and ongoing performance to identify insights for conversions.
- Monitor and report on key email performance KPIs.
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