Senior Associate, Account Based Marketing
New
Remote-first work environment within the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Data AnalysisSalesforceCRM
Requirements
- 3–5+ years of experience in B2B marketing, preferably with exposure to ABM or demand generation
- Solid understanding of ABM principles, targeting strategies, and funnel optimization
- Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo or similar platforms)
- Ability to analyze data and translate insights into actionable marketing and sales initiatives
- Experience executing digital marketing campaigns and account-level programs
- Strong collaboration skills with sales, marketing operations, and revenue teams
- Bachelor’s degree or equivalent professional experience
Responsibilities
- Run always-on ABM programs by monitoring intent signals and identifying in-market accounts in real time
- Translate buying signals into actionable outreach and coordinate with sales teams to accelerate pipeline creation
- Route high-priority account activity to the appropriate account owners to ensure timely follow-up
- Support the development and execution of 1:few and industry-focused ABM campaigns
- Collaborate with Marketing Ops and Rev Ops on segmentation, automation, and performance tracking
- Maintain dashboards and reporting to measure ABM effectiveness and pipeline impact
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