GTM Strategy Lead
New
S
SalesCaptainB2B Marketing SaaS
Greece. Italy. France. United Kingdom. Ukraine. North Macedonia, EU hoursFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4+ years of relevant experience
- Required Skills
- HubSpotPrompt Engineering
Requirements
- 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound.
- Previous experience managing, training, or mentoring outbound teams.
- Proficiency with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, and HubSpot.
- Ability to write and optimize high-performing cold emails and LinkedIn messages.
- Strong ability to build workflows using data sources like Google Maps, Apify, Serper, and AI tools.
- Deep understanding of data scraping, enrichment, lead scoring, and campaign orchestration.
- Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows.
- Tech-savvy with the ability to learn new technologies quickly.
- Experience in Tech, SaaS, software, or high-growth start-up environments.
- Strong communication skills for client-facing and team-guiding scenarios.
Responsibilities
- Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for international clients.
- Lead, train, and mentor a team of Campaign Managers.
- Create and review messaging for outbound campaigns using AI and ICP analysis.
- Build and improve prospecting and list-building workflows.
- Leverage Clay for data scraping, enrichment, and campaign orchestration.
- Evaluate campaign performance and recommend optimizations.
- Identify and test new campaign angles and niches.
- Support Campaign Managers in preparing client updates and strategic reports.
- Communicate directly with clients for strategic discussions and performance reviews.
- Create internal processes and quality standards for the team.
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