GTM Strategy Lead
S
SalesCaptainTech, SaaS, software
London, England, United Kingdom. Athens, Attica, Greece. Paris, le-de-France, France. Berlin, Berlin, Germany. Barcelona, Catalonia, Spain, EU hoursFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- At least 2 years
- Required Skills
- Prompt Engineering
Requirements
- At least 2 years of relevant work experience in Marketing, Sales, GTM, or as a BDR at tech companies
- Experience with LinkedIn Sales Navigator
- Experience with Cold Email sequencers
- Proven ability to write high-converting cold email and LinkedIn sequences
- Being well-versed in prompt engineering and AI platforms when it comes to creating messaging flows for every campaign
- Experience in the Tech, SaaS, software industry, or in a high-growth start-up
- Willingness to experiment with new AI Sales tools every month to improve campaign performance
- Being structured and organized
- Strong communication skills
- A sense of ownership
- Ability to meet deadlines consistently
Responsibilities
- Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
- Perform in-depth audience research, industry research, and competitor analysis to understand each client’s USPs, the market needs, and identify the right positioning for the client
- Define the targeting & ICP criteria for every campaign based on in-depth audience research
- Create messaging for the Outbound campaigns using a combination of your own copy & AI and in-depth audience research
- Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity
- Identify, evaluate, and test new campaign angles and niches to increase positive replies
- Communicate with clients and create reports to showcase progress and results, and manage retention and upselling
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