Senior Lifecycle / CRM Growth Lead
M
Much Better AdventuresB-corp marketplace
Remote, UK, Core hours 1000–1500 GMTFull-TimeSenior
Salary60,000 - 70,000 GBP per year
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Job Details
- Experience
- At least 5+ years in lifecycle, growth or retention-focused roles.
- Required Skills
- Artificial IntelligenceData AnalysisCRMA/B testingHubSpot
Requirements
- Owned growth-relevant numbers — repeat, referral, activation, retention LTV — at a consumer business, and can talk in specifics about what worked.
- At least 5+ years in lifecycle, growth or retention-focused roles.
- Thinks in growth loops as much as funnels; referral and repeat are compounding mechanics.
- AI-fluent, using LLMs and adjacent tools daily for copy, segmentation, briefs, data, prototyping and scripts.
- Built automated workflows that removed manual work from a repeatable process.
- Hands-on with lifecycle automation tools (HubSpot, Braze, Klaviyo, Iterable, Customer.io or similar), comfortable with multi-step workflows, event triggers, and customer segments.
- Comfortable interrogating own results in GA4 or Hex without waiting on an analyst, looking at funnel performance, cohort retention, campaign response and ROI.
- Understands what copy people actually want to read and open, and has an instinct for journey nudges.
- Clear communicator — comfortable presenting analysis, translating it into a recommendation, and influencing across product, marketing and data.
- More energised by shipping ten things and learning from them than by polishing one for six months.
- Collaborative and proactive — happy in a very fast-paced, mission-driven environment.
- Experience setting up an AI-enabled lifecycle function, designing and building automations, flows and ways of working.
Responsibilities
- Own repeat and referral as outcomes, and set the level of ambition.
- Design and ship journeys across signup, activation, first booking, post-trip, win-back, and referral — across email, SMS, WhatsApp, and in-product, with behaviour-based triggers and segmentation throughout.
- Running a continuous experimentation program: segmentation, copy, timing, incentives, mechanics. A/B and multivariate testing where it makes sense. Reporting clearly and honestly on what's moved.
- Building and rebuilding the referral mechanic until it compounds.
- Setting up the AI-enabled side of the function: the automations, flows, prompts and operating model.
- Working closely with product, performance marketing, content, and data — pulling in support where it'll help.
- Owning the lifecycle dashboard and being the source of truth on the metrics above, working in GA4 and Hex (Hex experience is a plus).
- Operating our CRM stack (currently HubSpot) and making the call on when and what to migrate to.
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