Senior CRO Specialist – Growth & Conversion Optimization
BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 4+ years of experience in CRO, experimentation, growth, performance marketing, or similar data-driven environments.
- Previous experience working within high-volume eCommerce, DTC, or fast-paced digital businesses.
- Strong ability to identify funnel issues, define strategic hypotheses, and prioritize experiments based on business impact.
- Hands-on experience with A/B testing and multivariate testing platforms such as VWO, Optimizely, Google Optimize, or similar tools.
- Proficiency with analytics and behavioral research platforms including Google Analytics, Mixpanel, Hotjar, Looker, or equivalent.
- Strong understanding of customer journey optimization, conversion funnels, and landing page experimentation.
- Experience collaborating with developers on testing frameworks and experimentation implementations.
- Ability to work effectively with incomplete or ambiguous data while maintaining strong business judgment.
- Excellent communication and stakeholder management skills with the ability to influence cross-functional teams.
- Strategic mindset with a balance of analytical thinking, curiosity, ownership, and decision-making confidence.
Responsibilities
- Lead the end-to-end CRO strategy process, from identifying conversion opportunities to defining hypotheses, prioritizing experiments, and analyzing results.
- Detect and address conversion bottlenecks across landing pages, product pages, checkout flows, quizzes, pricing strategies, and customer messaging.
- Develop data-driven experimentation roadmaps focused on improving conversion rates, revenue per session, and profit per visitor.
- Collaborate closely with growth, acquisition, product, creative, and analytics teams to align experimentation priorities with broader business objectives.
- Translate strategic hypotheses into actionable testing plans for execution teams and developers.
- Ensure experimentation quality through rigorous test setup, KPI definition, segmentation accuracy, and result validation.
- Maintain a high-impact testing backlog focused on business value rather than test quantity.
- Standardize experimentation documentation, including hypotheses, expected outcomes, learnings, and next-step recommendations.
- Analyze behavioral data, user journeys, funnel performance, and qualitative insights to support strategic decision-making.
- Contribute to a culture of experimentation, continuous learning, accountability, and data-driven growth across teams.
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