Senior Marketing Manager

New
T
TiDBDatabase market
Remote - IndiaFull-TimeSenior
Salary not disclosed
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Job Details

Experience
5–10 years of experience
Required Skills
Lead GenerationDigital MarketingSaaS

Requirements

  • 5–10 years of experience in B2B technology marketing, preferably within a global MNC (Cloud, SaaS, or Infrastructure)
  • Direct, hands-on experience in planning and executing flagship brand conferences and large-scale developer events
  • A strong focus on lead generation and pipeline contribution
  • Comfortable being measured by the impact your work has on the business
  • Able to draft copy, manage a vendor, or host a meetup
  • Exceptional written and verbal communication skills
  • Ability to translate complex technical value into clear, engaging messages for both developers and executives

Responsibilities

  • Design and execute integrated marketing programs (webinars, workshops, and digital campaigns) specifically aimed at generating high-quality leads and building a robust sales pipeline.
  • Work as a strategic partner to the India Sales and Business Development teams to ensure marketing activities are directly supporting regional revenue goals.
  • Monitor the journey from community engagement to sales-ready opportunities, ensuring no prospect is left behind.
  • Lead the end-to-end strategy and execution of our signature brand conferences in India.
  • Manage our presence at key industry trade shows and host intimate, high-touch executive roundtables.
  • Build and nurture the TiDB community in India, engaging with local user groups, developers, and architects.
  • Identify and collaborate with local tech communities and partners to expand TiDB’s reach and influence.
  • Partner with our Global Digital Marketing team to provide local insights for paid media and social strategies.
  • Work with our PR team and local agencies to surface compelling stories and increase our media share-of-voice in India.
  • Ensure that our whitepapers, case studies, and messaging resonate with the nuances of the Indian market.
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