Performance Marketing Manager
New
Workable locations: Brazil. Colombia. Costa Rica. Mexico, U.S. Time ZonesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years of hands-on paid media management experience
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 3+ years of hands-on paid media management experience.
- Proven success managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Strong B2B lead generation background with measurable results.
- Deep understanding of PPC strategy, audience segmentation, retargeting, funnel optimization, and attribution models.
- Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience with conversion tracking setups.
- Ability to independently build campaigns, launch tracking, optimize performance, and report on results.
- Strong ad copywriting and testing skills.
- Experience with HubSpot, Salesforce, Marketo (Nice to Have).
- Experience managing multiple client accounts, large advertising budgets, complex campaign portfolios (Nice to Have).
- Google Ads or Meta certifications (Nice to Have).
- Familiarity with Canva, Adobe Creative Suite, Funnel optimization tools (Nice to Have).
Responsibilities
- Own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.
- Manage campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, X (Twitter), Reddit, TikTok, and emerging paid acquisition channels.
- Design full-funnel B2B lead generation strategies.
- Launch campaigns from scratch, including campaign structure, audience targeting, conversion tracking, creative direction, and optimization workflows.
- Write and test high-converting ad copy.
- Monitor campaigns daily and make proactive optimizations to improve CTR, CPC, CPL, CPA, ROAS, and conversion rates.
- Run structured A/B tests across creatives, headlines, audiences, bidding strategies, and landing pages.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform dashboards.
- Audit and troubleshoot pixel setups, event tracking, attribution flows, and UTM structures.
- Analyze funnel drop-offs and conversion bottlenecks, improve landing page performance and user flow efficiency.
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