Marketing Manager – DTC Telehealth
H
Hire HangarTelehealth
South Africa - Cape Town, Algeria - Algiers, Chile - Santiago, Egypt - Cairo, South Africa - Johannesburg, Argentina - Buenos Aires, Mexico - Mexico City, Panama - Panama City, Peru - Lima, Belize - Belize City, US Time Zones (EST–PST)ContractManager
Salary1,000 - 2,500 USD per month
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Job Details
- Experience
- 3–6 years
- Required Skills
- Google AnalyticsGoogle WorkspaceSlackAsana
Requirements
- 3–6 years in marketing manager, product marketing, or growth marketing roles
- Strong B2C/DTC background, ideally in health/wellness, consumer subscription, or telehealth—and/or performance-focused brands with heavy paid social
- Agency experience strongly preferred due to multi-brand context and parallel campaign management
- Excellent messaging, positioning, and copywriting instincts—able to write or direct strong creative briefs
- Solid understanding of paid social performance levers: audiences, creative, offers, and landing pages
- Comfortable with basic analytics: reading dashboards, understanding funnel metrics, framing hypotheses
- Must have prior remote work experience
- Fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar)
- Ideally worked with US or UK-based companies
- Experience launching new DTC brands or product lines from 0 to 1 (Preferred)
- Prior work in regulated or quasi-regulated spaces (health, medtech, supplements, fintech) (Preferred)
- Familiarity with telemed funnel nuances: consults, prescriptions, refills, and adherence (Preferred)
- Experience with lifecycle/CRM tools and flows: email/SMS, reactivation, and upsell campaigns (Preferred)
Responsibilities
- Define and refine value propositions, messaging, and positioning for each brand and SKU
- Translate customer insights and competitive intelligence (Hims, Roman, BlueChew, etc.) into compelling narratives and offers
- Own customer personas and journey maps across all funnel stages—awareness through retention
- Develop campaign concepts and creative briefs for paid social (Meta/Instagram), email, landing pages, and other B2C touchpoints
- Partner with media buyers to align creative strategy with performance goals (CPL, CAC, LTV)
- Outline testing plans covering hooks, offers, angles, and formats to validate
- Act as the central connector between founders/product owners, video content creators, and performance marketing teams
- Review campaign performance data to identify what's working and why, and adjust messaging and creative direction accordingly
- Maintain a "what works" playbook of angles, hooks, and formats across brands
- Ensure all messaging is consistent, compliant, and on-brand in sensitive healthcare categories (ED, testosterone, GLP-1)
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