Director, Brand Marketing
New
D
Dodge Construction NetworkConstruction Network
Remote, home-office based role and candidates located in the continental United States will be considered.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of progressive B2B marketing experience, including at least 5+ years in brand marketing leadership roles
- Required Skills
- Content creationCollaborationSEOData analyticsSaaS
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 10+ years of progressive B2B marketing experience
- 5+ years in brand marketing leadership roles
- Experience in a data & analytics, SaaS, or technology company
- Proven record of success positioning complex solutions for multiple buyer personas
- Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories
- Strong understanding of competitive positioning, objection handling, and challenger messaging techniques
- Comfortable working with data and analytics teams to surface insights
- Skilled communicator and collaborator—adept at influencing executive stakeholders and inspiring cross-functional teams
- MBA preferred
Responsibilities
- Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network’s brand.
- Develop persona-based messaging that resonates with our key audiences.
- Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement.
- Create the visual identity that conveys an easy-to-understand description of our offering.
- Establish a systematic approach to identifying topics and thought leaders to deliver solution-oriented content.
- Create and guide the creation of content that will rank for SEO and AI Search while achieving monthly leads and engagements.
- Partner with Customer Success to identify champions and build advocacy programs.
- Identify and manage key online communities and Reddit threads.
- Find the influencers who matter most and develop brand programs with them.
- Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs.
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