Director of Marketing
New
P
Palermo AdvisorsBeverage / Wellness
This role is open to remote working within the US only. Only candidates based in the US will be considered.Full-TimeDirector
SalaryCompetitive mix of salary and equity, tailored to experience and impact.
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisGoogle AnalyticsStrategyContent creation
Requirements
- 5+ years of experience in brand marketing, ideally in CPG, beverage, or wellness.
- Startup experience is a plus.
- Proven ability to build and scale a brand from the ground up with creative, high-impact campaigns.
- Skilled at coordinating multiple marketing channels with limited resources.
- Comfortable getting into the weeds — from writing social copy to negotiating with influencers.
- Data-driven, with experience using analytics tools such as Google Analytics and social media insights.
- Passionate about organic and health-conscious products.
Responsibilities
- Develop and execute a compelling brand strategy positioning the company as the leader in organic energy drinks, including brand voice and visual identity.
- Own all marketing activities: digital campaigns, social media, content creation, influencer partnerships, and experiential events.
- Plan and launch high-impact campaigns (product launches, seasonal promotions) using data-led strategies to optimize ROI.
- Oversee content creation across formats (social, video, blogs) and get hands-on when needed.
- Identify and manage strategic partnerships, sponsorships, and influencer collaborations.
- Build and nurture community through social media, email marketing, and direct engagement.
- Track and analyze key metrics (engagement, conversion, CAC) to refine strategies and drive growth.
- Collaborate cross-functionally with operations, sales, and product teams.
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