Director, Paid Marketing (Subscriptions)
New
D
DuckDuckGoOnline Privacy
Remote-first teamFull-TimeDirector
Salary$243,800 USD annually
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Job Details
- Experience
- 10+ years of professional experience, including 4+ years in a senior leadership role
- Required Skills
- Data Analysis
Requirements
- 10+ years of professional experience.
- 4+ years in a senior leadership role driving profitable app subscription growth.
- Deep strategic expertise in marketing channels such as app store ads, paid social, and mobile app networks.
- Proven track record of launching paid app subscription acquisition programs from the ground up.
- Experience working at a consumer-facing tech company with a meaningful user base.
- Skill in developing others, improving collaboration, and business impact.
- Ability to apply first-principles thinking to ambiguous growth opportunities.
- High capability in analytics and measurement, including app economics, incrementality testing, and modeling.
- Excellent verbal and written communication skills.
- Willingness to use AI to build effective workflows.
Responsibilities
- Build and scale a profitable paid subscriber acquisition program and related projects.
- Partner closely with marketing, product, design, user insights, data science, and finance teams.
- Own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
- Lead strategic roadmapping and prioritize high-impact projects.
- Resource cross-functional teams and ensure marketing performance is measured with confidence.
- Develop and align on a break-even model to define profitable CPA.
- Plan integrated campaigns and execute rapid testing cycles.
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