Programmatic Media Strategist
P
Power DigitalMarketing
Remote - ArgentinaFull-Time
Salary not disclosed
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Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges
- Proficiency in data analysis and the ability to interpret campaign performance metrics, optimize campaigns, and make data-driven decisions
- Understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
- Proficient in ad creative best practices (formats, specs, messaging) and audience targeting techniques (demographics, behavioral targeting, retargeting) across various platforms and within the DSP
- Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
- Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
- Familiarity with ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
Responsibilities
- Own the execution, performance, and growth of programmatic within their book of business.
- Work closely with specialists, planning teams, marketing sciences and account teams to develop and execute programmatic strategies effectively.
- Create and onboard new programmatic accounts and campaigns within self-serve DSPs with hands-on-key activation.
- Lead programmatic communications as subject matter expert.
- Monitor account pacing documentation, accounting requirements and deliverable tracking.
- Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data.
- Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools.
- Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis.
- Own department operations for respective clients, such as trafficking, pixel creation, A/B test set ups.
- Employ AI technologies to enhance and optimize business processes.
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