Senior Programmatic Strategist
New
P
Power DigitalGrowth Marketing
Remote - Argentina; Remote - Brazil; Remote - Colombia; Remote - MexicoFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- 4+ years direct experience managing cross-channel performance marketing campaigns.
- Strong business acumen with ability to translate data into actionable insights.
- Proven understanding of digital marketing principles across mobile, display, video, OTT, CTV, and audio.
- Knowledge of ad creative best practices.
- Proficiency in audience targeting techniques.
- Excellent communication, collaboration, and organizational skills.
- Strong attention to detail in campaign setup and management.
- Expertise in ad tech tools, platforms, ad servers, and verification systems.
- Experience managing multiple projects and influencing key decision makers.
- Proficiency in spoken and written English at an advanced level.
Responsibilities
- Lead and drive strategic collaboration with cross-functional teams.
- Design and implement comprehensive programmatic campaign strategies across mobile, display, video, CTV, DOOH, and audio.
- Oversee the onboarding of new programmatic accounts and campaigns within DSPs.
- Spearhead the identification of strategic audience segments and data partnerships.
- Foster relationships and negotiate with high-profile media vendors.
- Serve as the primary point of contact for programmatic communications.
- Collaborate with analytics teams to integrate reporting APIs.
- Deliver comprehensive campaign insights and analysis to senior stakeholders.
- Employ AI technologies to enhance and optimize business processes.
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