Market Intelligence & Positioning Specialist, Product Storytelling
S
SyndioB2B SaaS
Remote Home Office - United StatesFull-Time
Salary144,000 - 160,000 USD per year
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Job Details
- Experience
- Significant experience
- Required Skills
- Written communicationMarket Research
Requirements
- Significant experience in product marketing, competitive intelligence, market research, or a closely related field, ideally in B2B SaaS
- Strong written communication skills with the ability to distill complex product and market information into clear, usable content for Sales and field teams
- Ability to build programs (standing up win/loss and competitive intelligence functions)
- A researcher's instinct and a storyteller's sensibility
- Experience with tools like G2, Gartner Peer Insights, Crayon, Klue, or similar competitive and review platforms is a plus
- Highly organized and able to manage multiple workstreams with competing timelines without losing detail quality
- Collaborative by nature, able to build relationships easily and follow through consistently
Responsibilities
- Maintain and version all customer-facing product messaging, ensuring collateral, web pages, and enablement assets reflect current positioning at all times
- Own Syndio's product content library, including feature one-pagers, capability matrices, packaging comparisons, and use-case narratives
- Partner with Content and Creative to refresh assets when product or positioning changes, managing timelines and intake
- Translate product roadmap updates and release notes into plain-language summaries that field teams can act on immediately
- Coordinate product launch execution end-to-end, including building launch briefs, managing asset production timelines, and ensuring Sales has what it needs before GA
- Support the development of demo scripts, SE talking points, and persona-specific value narratives for new products and packaging tiers
- Stand up and maintain Syndio's competitive intelligence program under the direction of the Sr. Director, building the tracking infrastructure, source list, and reporting cadence from the ground up
- Monitor key competitors on an ongoing basis across positioning, pricing, features, packaging, and customer feedback signals
- Synthesize findings into regular competitive briefs and battlecards that Sales can use in active deals
- Stand up Syndio's win/loss program, including interview guide development, outreach process, and a consistent reporting format that makes findings actionable for Sales and leadership
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