Product Marketing Specialist
New
Based in the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–5 years
- Required Skills
- Project ManagementArtificial IntelligenceCloud ComputingMarket Research
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related technical or business field
- 2–5 years of experience in product marketing, ideally within technology or enterprise software environments
- Strong understanding of go-to-market strategy, messaging development, and product lifecycle marketing
- Experience working collaboratively with product, sales, and marketing teams in cross-functional settings
- Ability to create clear, persuasive written and visual content tailored to technical and business audiences
- Strong project management and organizational skills, with the ability to manage multiple priorities independently
- Excellent communication and presentation skills, including confidence engaging with stakeholders at all levels
- Analytical mindset with the ability to interpret market trends and customer insights into actionable messaging
Responsibilities
- Develop clear and compelling product positioning and messaging that communicates value across target enterprise audiences
- Support go-to-market execution for product launches, updates, and ongoing portfolio initiatives
- Create high-quality marketing content such as solution briefs, blogs, case studies, presentations, and digital assets
- Collaborate with campaign and demand generation teams to build integrated marketing programs and assets
- Build sales enablement materials including battle cards, training guides, and objection-handling documentation
- Work closely with customer success teams to identify and develop customer stories and advocacy content
- Analyze customer feedback and market insights to refine messaging and influence product direction
- Coordinate with cross-functional teams to ensure alignment between product strategy, marketing execution, and sales priorities
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