Paid Media Marketing Manager
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience
- Required Skills
- Google Analytics
Requirements
- 5+ years of experience in paid media, digital advertising, or performance marketing, ideally in a B2B environment.
- Proven experience managing and optimizing multi-channel paid media campaigns across major digital platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations.
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, and paid social platforms such as Meta and Pinterest.
- Experience managing advertising budgets and optimizing for ROI, efficiency, and lead quality.
- Familiarity with analytics tools such as Google Analytics and reporting/dashboard platforms.
- Strong communication, collaboration, and project management skills in cross-functional environments.
- Ability to think strategically while also executing campaigns in a fast-paced, hands-on role.
- Experience in industrial, manufacturing, or technical B2B markets is a plus, as well as exposure to ABM tools and strategies.
Responsibilities
- Develop, execute, and optimize full-funnel paid media strategies across search, social, and video platforms to drive qualified demand and pipeline growth.
- Manage and optimize multi-channel campaigns across Google Ads, LinkedIn, Meta, Pinterest, and other paid media platforms.
- Conduct keyword research, audience segmentation, and competitive analysis to improve targeting precision and campaign efficiency.
- Allocate and manage campaign budgets effectively, ensuring strong ROI and performance against key business objectives.
- Partner with sales, product marketing, and content teams to align messaging, targeting, and campaign priorities.
- Focus on driving high-quality leads and optimizing campaigns toward MQLs, SQLs, and pipeline contribution rather than vanity metrics.
- Analyze campaign performance using analytics tools, develop dashboards, and deliver actionable insights to stakeholders.
- Run A/B testing across creative, landing pages, messaging, and audience segments to continuously improve performance.
- Collaborate on ad copy and landing page optimization to ensure messaging resonates with technical and B2B audiences.
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