Marketing AI Operations Manager
H
HatchB2B SaaS
Location: United StatesFull-TimeManager
Salary89,000 - 150,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ of experience
- Required Skills
- SQLArtificial IntelligenceMicrosoft Power BIGoogle AnalyticsTableauRESTful APIsHubSpotLooker
Requirements
- 5+ years of experience in marketing operations, revenue operations, or growth operations roles at B2B SaaS companies.
- Proven track record building and scaling marketing operations infrastructure.
- Deep understanding of B2B lead lifecycle management, funnel mechanics, and the interplay between marketing and sales processes.
- Demonstrated experience implementing and managing AI-powered automations or workflow tools in a marketing context.
- Expert-level proficiency in HubSpot—CRM configuration, marketing automation workflows, lead scoring, custom objects, sequences, and reporting.
- Hands-on experience with enrichment tools such as Clay and Apollo.io for data enrichment, prospecting automation, and waterfall enrichment workflows.
- Strong command of Google Analytics 4 for web analytics, conversion tracking, and attribution.
- Experience with event attribution tools (Mobly or similar) and understanding of offline-to-online attribution challenges.
- Working knowledge of integration platforms (Zapier, Make, native APIs) to connect and orchestrate data flows between systems.
- HubSpot certifications strongly preferred.
- Bonus: SQL or data querying skills; experience with BI tools (Looker, Tableau, Power BI).
Responsibilities
- Own and administer the marketing tech stack end to end—HubSpot, Data enrichment, Google Analytics 4, Mobly, and supporting tools and integrations.
- Own and manage Hatch's internal marketing AI agent force—implementing AI agents, building and refining workflows, and partnering with marketers across the team.
- Make decisive, ROI-driven decisions on tech stack consolidation, vendor selection, and cost efficiency of marketing software.
- Build and maintain integrations between platforms to ensure seamless data flow across the marketing and sales ecosystem.
- Manage lead lifecycle processes—scoring, routing, SLAs, and handoff to Sales—ensuring speed-to-contact and conversion rates are continuously optimized.
- Design and implement sophisticated lead scoring models in HubSpot that incorporate behavioral signals, firmographic data, and enrichment from Clay.
- Build and maintain attribution models and reporting dashboards for transparent, closed-loop ROI tracking across all channels and campaigns.
- Ensure marketing attribution accuracy and reporting timeliness so the team can make real-time decisions on budget allocation and campaign optimization.
- Ensure data hygiene, compliance, and list management across all marketing systems.
- Serve as the operational backbone for the entire marketing team enabling various marketing functions to execute faster and smarter.
View Full Description & ApplyYou'll be redirected to the employer's site
