- Onboard and announce new partners and product integrations through email, blog, website, and social channels.
- Plan and execute co-branded campaigns including launches, webinars, ebooks, and seasonal offers.
- Manage year-round partner program content such as newsletters and blog placements.
- Develop partner collateral and enablement materials in coordination with product marketing.
- Collaborate with field marketing on partner events and VIP experiences.
- Build repeatable playbooks to scale partner activations across new verticals.
- Maintain ongoing relationships with partner contacts through regular syncs and proactive idea generation.
- Measure and optimize partner ROI, referral handoffs, and lead quality.