- Develop and execute Hatch’s content marketing strategy across the buyer journey, creating differentiated messaging for SMB, mid-market, and enterprise audiences.
- Write, edit, and ship high-performing content across websites, campaigns, email, social, customer stories, and sales enablement.
- Build and evolve messaging frameworks, voice and tone guidelines, and editorial standards.
- Implement SEO-first content strategy, including keyword research, topic strategy, and content architecture.
- Measure content performance across traffic, engagement, and conversion to inform strategy.
- Own and evolve organic social strategy across LinkedIn, Meta, X, and Instagram, while exploring emerging channels.
- Build and manage the social editorial calendar and external agencies.
- Develop executive thought-leadership programs and customer case studies.