- Own and administer the marketing tech stack end to end—HubSpot, Data enrichment, Google Analytics 4, Mobly, and supporting tools and integrations.
- Own and manage Hatch's internal marketing AI agent force—implementing AI agents, building and refining workflows, and partnering with marketers across the team.
- Make decisive, ROI-driven decisions on tech stack consolidation, vendor selection, and cost efficiency of marketing software.
- Build and maintain integrations between platforms to ensure seamless data flow across the marketing and sales ecosystem.
- Manage lead lifecycle processes—scoring, routing, SLAs, and handoff to Sales—ensuring speed-to-contact and conversion rates are continuously optimized.
- Design and implement sophisticated lead scoring models in HubSpot that incorporate behavioral signals, firmographic data, and enrichment from Clay.
- Build and maintain attribution models and reporting dashboards for transparent, closed-loop ROI tracking across all channels and campaigns.
- Ensure marketing attribution accuracy and reporting timeliness so the team can make real-time decisions on budget allocation and campaign optimization.
- Ensure data hygiene, compliance, and list management across all marketing systems.
- Serve as the operational backbone for the entire marketing team enabling various marketing functions to execute faster and smarter.
SQLArtificial IntelligenceMicrosoft Power BI+5 more