B2B Paid Media Marketing Manager

Remote - USFull-TimeManager

Salary79,200 - 91,100 USD per year

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Job Details

Experience: 3-5 years
Required Skills: Project ManagementData AnalysisGoogle AnalyticsBudget managementA/B testing

3-5 years of B2B paid media experience in a SaaS environment
Proven track record of being one part strategist, one part executor
Experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking
Extremely data-driven and able to analyze data and translate insights into recommended actionable strategies
Strong project management and entrepreneurial skills to work independently on complex projects
Comfortable with ambiguity
Love problem solving and collaborating with cross-functional teams to solve reporting and data hurdles

Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results.
Optimize campaign performance through A/B testing, audience targeting, and bid strategies.
Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI.
Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly.
Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives.
Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly.
Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis.
Collaborate with data team stakeholders to develop dashboards to track performance.
Incorporate AI tools and workflows into your work to become more effective and efficient.

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