Remote B2B Marketing Manager
WashingtonFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisSalesforceMicrosoft ExcelPresentation skills
Requirements
- 6+ years of B2B marketing experience
- Experience in leading cross-functional marketing campaigns
- Ability to analyze data and utilize metrics for performance measurement
- Experience in paid and owned channels such as email and social media
- Proven success in developing account-based marketing campaigns
- Strong presentation skills to communicate with executive-level stakeholders
- Experience with data manipulation and analysis tools like Excel or Salesforce
- Ability to innovate and refine marketing strategies based on insights
Responsibilities
- Develop, execute and maintain high-impact multi-touch campaigns
- Own agency strategy, including budget management and performance analysis
- Leverage customer insights to produce audience-centric content
- Enhance customer journey through marketing automation
- Research new marketing approaches for key audience engagement
- Dive deep into data to monitor campaign results and optimize strategy
- Manage multiple projects and balance priorities in a dynamic environment
- Provide clear communication with executive stakeholders regarding marketing strategy and performance
- Lead the development of account-based marketing strategies
- Act as a mentor to team members, providing training and support
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